Laredo, Texas – (May 9, 2018) –Laredo Chamber of Commerce leaders officially announced their latest accreditation status at an announcement and unveiling event held at El Portal Downtown.
The United States Chamber of Commerce awarded the Laredo Chamber of Commerce with 5-Star Accreditation for its sound policies, effective organizational procedures, and positive impact on the community, at its Spring Board meeting held recently.
Accreditation is the only national program that recognizes chambers for their effective organizational procedures and community involvement. To receive Accreditation, a chamber must meet minimum standards in their operations and programs, including areas of governance, government affairs, and technology. This extensive self-review can take 6-9 months to complete.
“We are elated to have received this designation,” stated Laredo Chamber CEO Miguel Conchas. “Simply being accredited by the U.S. Chamber is a badge that assures our members that they form part of a responsible, efficiently-run organization. Accreditation with a 5-star rating is like putting a diamond on that badge,” he added. Local chambers are rated Accredited, 3-Stars, 4-Stars, or 5-Stars. State chambers are recognized as either Accredited State Chamber or Accredited State Chamber with Distinction. The final determination is made by the Accrediting Board, a committee of U.S. Chamber board members.
Of the 7,000 chambers nationwide, only 200 of them are accredited. These elite chambers represent the top 3% of all chambers in the United States. In Texas, the Laredo Chamber is 1 of 15 with a 5-Star distinction.
Laredo Chamber Unveils New Logo
In addition to their major 5-Star Accreditation announcement, Chamber officials unveiled their new brand logo. The new logo, designed by PMDG Marketing Communications, was designed to showcase the evolution of the Chamber alongside the growth of the city. With Laredo growing at such a rapid pace, The Chamber plays a major role in the diversification of the local economy.
The images visually depict what has been the strongest source of economic vitality, what brings us together, what connects us and unites two communities as one – our Bridge(s).
The logo features the International Bridge in the design. The bridge holds several iconic buildings, representing the strong foundation of our business community. The visuals communicate a historical timeline in Laredo’s economic rebirth.
The design itself is an updated, refreshed and modern concept. This new brand positions The Chamber in a more relevant fashion and in line with current trends. The color palette used is vibrant and professional; portraying the Chamber as a fresh and relevant organization; also designed to attract new young professionals. Font usage was selected to be modern and professional, giving the brand a timeless look and feel.
The Laredo Chamber of Commerce, established in 1915 is Laredo’s and Webb County’s longest running business organization. Its membership includes 700 businesses and individuals representing every facet of industry in the community.
a member of the Texas Association of Mexican American Chambers of Commerce (TAMACC), the American Chamber of Commerce Executives (ACCE), and the U.S. Chamber of Commerce.
For more information visit www.laredochamber.com and stay connected on Facebook at Laredo Chamber of Commerce.